A Quiet Minimalistic Revolution in India’s Fashion Aesthetic

A quiet revolution is taking place in fashion as a minimalistic, comfort-driven new aesthetic takes over clothing and accessories. One thing unites them all: a fierce love for Indian craft and heritage, and a keen understanding of global winds of change.

The Many Hats of JJ Valaya

Ace Indian couturier JJ Valaya has straddled the world of interiors, photography and art with ease. Aekta Kapoor talks to the man behind the magic.

A Star is Worn: Indian Fashion’s Obsession with Bollywood

In the past two decades, the fashion industry has no doubt matured and developed a more organised infrastructure of fashion weeks, commercially driven ramp shows and a backbone of PR managers, professional stylists and choreographers. But another factor has taken firm root along the warp and weft of Indian fashion: the star power of Bollywood.

Click Couture: The Rise and Rise of Designer E-commerce in India

With designers and multi-label stores quickly adapting to virtual reality, the Indian fashion scene is all set for a digital revolution.

Kirat Young: The Jewelled Journey of India’s First Supermodel

Supermodel, jewellery designer, femme fatale – Kirat Young’s charmed life is a tale of spunk and derring-do, from boarding school in Dehradun to Parisian high society.

Devangi Parekh: Taking Fashion Retail to Stylish New Shores

As the fashion landscape booms with more designers, retailers and e-commerce players, Devangi Parekh of Aza Fashions plans to be a critical part of this expansion.

The Day of the Jacket

Coats maketh the man, and nothing is more important than knowing your slim fits from your oversized priorities this season.

Bibhu Mohapatra: A Dreamer in Manhattan

Even after his remarkable rise to fashion fame from Rourkela to New York and a coveted space in the closets of the world’s most stylish women, Bibhu Mohapatra still evokes the fresh flavour of his Odisha roots in his designs and life.

Suket Dhir: Winning the Woolmark Prize 2016

From a childhood in insurgency-torn Punjab, to winning the world’s most prestigious fashion award, to designing the new RSS uniform, turning points are the rule rather than the exception in designer Suket Dhir’s life.

From Inspiration to Cultural Appropriation

When does fashion go from inspiration to cultural appropriation? Can one go ‘too far’ in design and creativity?

Clothes in Motion

The most defining lifestyle trend of this decade, athleisure has changed the way we dress, move, appear and feel.

Menswear, Ungendered

Androgyny has established itself firmly in mainstream menswear this winter, and it’s only getting bigger.

Luxury Fashion, Now in Hindi at a Store Near You

Marketing to Indian audiences has always been a challenge for foreign brands entering the country. While some modify their strategies for local audiences, most stick to their global marketing strategy for the Indian audience as well. Interestingly, they all use English for communication in India.

Eina Ahluwalia Show Review: Jewellery That Opens Your Mind

It is dark and the first sight we see is the gold bust of a fat woman. At the base lie jars of hair removal creams, tweezers and razors, along with flowers and candles. It is an altar for a Venus statue discovered several thousand years ago. The sight appalls and shocks you momentarily. Venus, fat? The death of hair removal?

The 3 Ultimate Fashion Accessories That Money Can’t Buy

There are three fashion accessories money can’t buy. You either have ‘em, or you spend all your time buying stuff to make up for the lack of ‘em.

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