Jewellery brand ISHARYA has just sent the world of fashion jewellery in a tizzy with its new offering.
While 3D printing has been increasingly explored in jewellery-making of late, the brand’s founders Gauri and Radhika Tandon (who are sisters-in-law) have gone ahead and created an entire collection called ‘Infinite Petals’ using state-of-the-art 3D printed technology, making them the first in India to do so.
The gold-plated pieces in the collection are light-weight, versatile and intricate, in an attempt to juxtapose modernity with tradition. ISHARYA has a presence in 60 countries with retailers such as Harvey Nichols, Bloomingdale’s, Ensemble and Aza, amongst others. With a rapidly growing e-commerce footprint and social-media presence, the brand’s collection themes range from prehistoric crocodiles to the temples of Hampi.
Its pieces have been spotted on international icons such as Kim Kardashian, Jennifer Lopez, Eva Longoria, Freida Pinto, Sonam Kapoor, Selena Gomez and Priyanka Chopra, to name a few. The ‘Infinite Petals’ collection will soon be available in over 500 fine retail and online stores.
It remains to be seen how Indian customers – who are accustomed to investing in heavy gold pieces – will take to this new lightweight avatar.