Coralesque

Within a few years of joining Rose International – a jewellery wholesaler – as partner, Biren Vaidya launched the Rose Collection, India’s first branded diamond jewellery that could be sold at department stores in the early nineties. His brand is now one of the biggest jewellery houses in India.

A tete-a-tete with Ankur Bhatia, executive director of the Bird Group of companies, one of the leading luxury conglomerates in India.

It is only ‘modern’, wealthy humans who buy more than they require, who eat (or drink or smoke) more than they can digest, who build more than they can ever use, who waste more than they create. But natural resources don’t follow consumer cultures.

Genuine products and people do have something that resonates with something deep inside us. Ultimately, no matter what you say (or think) you are, your truth will eventually parade itself in broad daylight.

According to a recent KSA Tecnopak Luxury Study, the average luxury consumer in India is an urban, post-graduate, thirty-six-year-old male, who owns at least one premium or luxury saloon car, and holidays at least once a year at a foreign destination.