Why Indian Wear Brands Defy Fashion Rules But Rule Ecommerce in India

Indian wear or contemporary ethnic wear for women dominates the online fashion space, and yet it’s a completely new domain that defies international fashion standards and rules.

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This Dog Hotel in Gurugram Is Heaven on Earth for Your Pooch

There’s a rooftop swimming pool. A spa with aromatherapy massages on offer. Air-conditioned rooms with velvet-upholstered bedding that range from standard single to a royal suite with attached balcony. Round-the-clock personal assistance. Critterati, a luxury pet hotel in Gurugram, has held nothing back when it comes to pampering your four-legged family.

A Spate of Celebrity Endorsements in Jewellery Advertising Signals Good News for the Industry

Jewellery ads featuring film stars and celebrities are a sign of revival for an industry that has weathered a difficult storm of excise duty, demonetization and GST.

This Film on Bollywood Has Been Making Waves at International Film Festivals

In an effort to capture the magic of Hindi movies, the Ministry of External Affairs (MEA), Government of India, roped in award-winning filmmaker Yasmin Kidwai to make a documentary that would go behind the scenes and bring to the fore the fundamental identity of Bollywood.

Homegrown Fragrance Brands are Vying for India’s Luxury Consumer

A new crop of Indian perfume makers are stepping up to compete with global fragrance giants for the luxury customer’s attention.

These Beauty Brands Are Giving Back to Society and the Planet

You can now look beautiful and make the world a more beautiful place too. Top brands have tied up with causes that ensure your beauty buy goes a longer way.

Take Selfies with Your Favourite Celebrity at the New Madame Tussauds Delhi

Madame Tussauds launched in the Indian capital last week, and visitors can expect hours of heady indulgence while posing with their favourite celebrities.

These Entrepreneurs Plan to Make Jaipur the Design Capital of India

A group of creative entrepreneurs and product designers have set out to mark Jaipur as the design capital of India. They believe that though Jaipur is a World Craft City, we need to make a special effort to sustain and incentivize traditional crafts.

How Nature-based Beauty Brands Are Wooing Indian Millennials

New homegrown beauty brands are offering nature-based and Ayurvedic beauty remedies to suit the sensibilities and lifestyles of Indian millennials.

Ashish Soni: 25 Years a Trendsetter

Tabloid favourite, international jetsetter and celebrity designer, Ashish N Soni recounts his fashionable journey as he celebrates 25 years of his label this year.

The Life of a 1% Diamond

What is really going on behind Surat’s high-technology labour-intensive diamond industry?

Swati and Sunaina: Zari and the Art of Banarasi Sari Maintenance

Sari designers Swati Agarwal and Sunaina Jalan are reviving the art of Banarasi zari to make it economically viable and aesthetically breathtaking.

How Nicobar Became the Digital Generation’s Go-to Lifestyle Label

Born at the intersection of design and technology, fashion and lifestyle label Nicobar has an unconventional branding and marketing strategy that is all set to change the way modern Indians shop.

Adeeb Ahamed Is Taking LuLu Group Further with Food, Toys and Fashion

The UAE-based MD of Lulu Exchange Holdings Adeeb Ahamed introduced popular international restaurant chains to India. This year, he is playing with toys and fashion.

How Sonam Kapoor Conquered the Virtual World

The Bollywood actress and fashion icon sure knows how to grab eyeballs. What is it that makes her social-media feed irresistible?

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