Diva’ni: Bollywood Scripted in Every Stitch

Coming at a time when more and more Indian fashion designers are waking up to the lucrative luxury bridal market, the tie-up with KBSH makes perfect sense for YRF, for the three-generation-old sari major is already waist-deep in designer wedding wear.

The Big Buffet: India’s Booming Wedding Market

Set against a gloomy backdrop of a slowing economy, rising inflation and falling value of the rupee against the dollar, the luxury wedding market in India shines so brightly with its zardozi gold threads and kundan-studded glitter that one is tempted to label it ‘recession-proof’.

Sanya Dhir: The Sari’s New Crusader

Sanya Dhir – a theatre aficionado with several acclaimed performances under her belt – gets all excited when she talks about the brand’s mid-level line, Elements by Sanya Dhir. Designed for working urban women, the line offers zip-on saris, pre-pleated and stitched saris, sari ensembles that can be worn with pants and versatile tops in various kinds of digital, contemporary prints.

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