Why Some Lifestyle Mags Die, and Some Don’t

As part of the launch team of Marie Claire in India, I was full of google-eyed dreams of responsible journalism, saving Indian women from their sad plights, and heart-wrenching writing that would drive my readers to goose-bumps. Soon, however, tubes of expensive lip gloss and designer sunglasses found their way into my work cabinets, sitting pretty with my Buddha figurine and visiting cards.

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