India’s first and only swimwear designers have gone from laurel to laurel by looking at gaps in the market that needed to be filled, and solving the oldest of women’s problems – self-confidence.
The Problem Solvers: Shivan and Narresh
Feminine Confidence: The Backless Choli
Like the chiffon sari – epitomized to sensual perfection by the late Yash Raj in his films – the backless choli is sexy in a socially acceptable way, revealing without scandalizing, titillating imaginations without offending any. Its strings contain as much as they display – a silent, coy declaration of feminine confidence.
