Bollywood Beyond Borders

From North America to Europe, the world is waking up to the emotional appeal and the business opportunity of Hindi cinema.

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A Star is Worn: Indian Fashion’s Obsession with Bollywood

In the past two decades, the fashion industry has no doubt matured and developed a more organised infrastructure of fashion weeks, commercially driven ramp shows and a backbone of PR managers, professional stylists and choreographers. But another factor has taken firm root along the warp and weft of Indian fashion: the star power of Bollywood.

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