Why Indian Wear Brands Defy Fashion Rules But Rule Ecommerce in India

Indian wear or contemporary ethnic wear for women dominates the online fashion space, and yet it’s a completely new domain that defies international fashion standards and rules.

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Offbeat by Design: India’s New Jewellery Makers

A fearless crop of jewellery designers is changing the way Indians and Indophiles adorn themselves, using craft-based intricacies and unlikely materials. I spoke to six enterprising bauble creators.

Lecoanet Hemant: Clothed in Reinvention

The 40-year journey of haute couturiers Lecoanet Hemant from Paris to Delhi is one of restless change and a constant pushing of boundaries.

A Quiet Minimalistic Revolution in India’s Fashion Aesthetic

A quiet revolution is taking place in fashion as a minimalistic, comfort-driven new aesthetic takes over clothing and accessories. One thing unites them all: a fierce love for Indian craft and heritage, and a keen understanding of global winds of change.

The Many Hats of JJ Valaya

Ace Indian couturier JJ Valaya has straddled the world of interiors, photography and art with ease. Aekta Kapoor talks to the man behind the magic.

Heritage Luxury with a Diamond on Top

Diamond brand Forevermark has tied up with ace Indian couturier Sabyasachi Mukherjee for a new collection of jewels, titled Zanyah. This is Mukherjee’s first line of fine jewellery, and going by his previous oeuvre of work, promises to be exquisite.

The Problem Solvers: Shivan and Narresh

India’s first and only swimwear designers have gone from laurel to laurel by looking at gaps in the market that needed to be filled, and solving the oldest of women’s problems – self-confidence.

3D-Printed Jewellery for Fashion Mavericks

While 3D printing has been increasingly explored in jewellery-making of late, Isharya's founders Gauri and Radhika Tandon have created an entire collection using state-of-the-art 3D printed technology, making them the first in India to do so​.

Click Couture: The Rise and Rise of Designer E-commerce in India

With designers and multi-label stores quickly adapting to virtual reality, the Indian fashion scene is all set for a digital revolution.

Devangi Parekh: Taking Fashion Retail to Stylish New Shores

As the fashion landscape booms with more designers, retailers and e-commerce players, Devangi Parekh of Aza Fashions plans to be a critical part of this expansion.

From Inspiration to Cultural Appropriation

When does fashion go from inspiration to cultural appropriation? Can one go ‘too far’ in design and creativity?

Diva’ni: Bollywood Scripted in Every Stitch

Coming at a time when more and more Indian fashion designers are waking up to the lucrative luxury bridal market, the tie-up with KBSH makes perfect sense for YRF, for the three-generation-old sari major is already waist-deep in designer wedding wear.

The Big Buffet: India’s Booming Wedding Market

Set against a gloomy backdrop of a slowing economy, rising inflation and falling value of the rupee against the dollar, the luxury wedding market in India shines so brightly with its zardozi gold threads and kundan-studded glitter that one is tempted to label it ‘recession-proof’.

Sanya Dhir: The Sari’s New Crusader

Sanya Dhir – a theatre aficionado with several acclaimed performances under her belt – gets all excited when she talks about the brand’s mid-level line, Elements by Sanya Dhir. Designed for working urban women, the line offers zip-on saris, pre-pleated and stitched saris, sari ensembles that can be worn with pants and versatile tops in various kinds of digital, contemporary prints.

Shefalee Vasudev: The Other Side of Fashion

Whether it was in her various roles in mainstream news journalism or as the launch editor of an international fashion magazine in India, Shefalee Vasudev has always valued the ‘surprise’ quotient in any piece of writing.

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