What Women Entrepreneurs Wear to Work in India

Appearances do matter, in every field! We asked 6 young women entrepreneurs in urban India what they wear to work and why.

Why Indian Wear Brands Defy Fashion Rules But Rule Ecommerce in India

Indian wear or contemporary ethnic wear for women dominates the online fashion space, and yet it’s a completely new domain that defies international fashion standards and rules.

Ashish Soni: 25 Years a Trendsetter

Tabloid favourite, international jetsetter and celebrity designer, Ashish N Soni recounts his fashionable journey as he celebrates 25 years of his label this year.

Swati and Sunaina: Zari and the Art of Banarasi Sari Maintenance

Sari designers Swati Agarwal and Sunaina Jalan are reviving the art of Banarasi zari to make it economically viable and aesthetically breathtaking.

How Nicobar Became the Digital Generation’s Go-to Lifestyle Label

Born at the intersection of design and technology, fashion and lifestyle label Nicobar has an unconventional branding and marketing strategy that is all set to change the way modern Indians shop.

Adeeb Ahamed Is Taking LuLu Group Further with Food, Toys and Fashion

The UAE-based MD of Lulu Exchange Holdings Adeeb Ahamed introduced popular international restaurant chains to India. This year, he is playing with toys and fashion.

How Sonam Kapoor Conquered the Virtual World

The Bollywood actress and fashion icon sure knows how to grab eyeballs. What is it that makes her social-media feed irresistible?

Lecoanet Hemant: Clothed in Reinvention

The 40-year journey of haute couturiers Lecoanet Hemant from Paris to Delhi is one of restless change and a constant pushing of boundaries.

These Fashion Entrepreneurs Are Changing the Way Indians Shop

A new breed of app designers and internet entrepreneurs are changing the landscape of fashion retail in India.

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