Ace Indian couturier JJ Valaya has straddled the world of interiors, photography and art with ease. Aekta Kapoor talks to the man behind the magic.
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The Many Hats of JJ Valaya
Feminine Confidence: The Backless Choli
Like the chiffon sari – epitomized to sensual perfection by the late Yash Raj in his films – the backless choli is sexy in a socially acceptable way, revealing without scandalizing, titillating imaginations without offending any. Its strings contain as much as they display – a silent, coy declaration of feminine confidence.
Diva’ni: Bollywood Scripted in Every Stitch
Coming at a time when more and more Indian fashion designers are waking up to the lucrative luxury bridal market, the tie-up with KBSH makes perfect sense for YRF, for the three-generation-old sari major is already waist-deep in designer wedding wear.
