A Spate of Celebrity Endorsements in Jewellery Advertising Signals Good News for the Industry

Jewellery ads featuring film stars and celebrities are a sign of revival for an industry that has weathered a difficult storm of excise duty, demonetization and GST.

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This Film on Bollywood Has Been Making Waves at International Film Festivals

In an effort to capture the magic of Hindi movies, the Ministry of External Affairs (MEA), Government of India, roped in award-winning filmmaker Yasmin Kidwai to make a documentary that would go behind the scenes and bring to the fore the fundamental identity of Bollywood.

Take Selfies with Your Favourite Celebrity at the New Madame Tussauds Delhi

Madame Tussauds launched in the Indian capital last week, and visitors can expect hours of heady indulgence while posing with their favourite celebrities.

How Sonam Kapoor Conquered the Virtual World

The Bollywood actress and fashion icon sure knows how to grab eyeballs. What is it that makes her social-media feed irresistible?

Bollywood Beyond Borders

From North America to Europe, the world is waking up to the emotional appeal and the business opportunity of Hindi cinema.

A Star is Worn: Indian Fashion’s Obsession with Bollywood

In the past two decades, the fashion industry has no doubt matured and developed a more organised infrastructure of fashion weeks, commercially driven ramp shows and a backbone of PR managers, professional stylists and choreographers. But another factor has taken firm root along the warp and weft of Indian fashion: the star power of Bollywood.

Niharika Khan: Dressing Up the Stars in ‘Bombay Velvet’

'Bombay Velvet' was by far the largest production Niharika Khan ever worked on. “People are shocked when they hear the budget I got – they ask me, ‘How did you manage with just that much?’ See, that’s the thing with period films. You have to make it amazing but you also have to work within your budget parameters,” she explains.

Puneet B Saini: Anushka Sharma’s Makeup Artist for ‘Bombay Velvet’

Puneet B Saini talks about the art and research behind Anushka Sharma's looks in Anurag Kashyap's 'Bombay Velvet'.

Go Forward and Wow Cannes, You Brave Bollywood Beauties!

Indian divas at Cannes have a heavy burden to shoulder. They carry the aspirations and expectations of a billion people along with them on their first-class airline seats. But what the general Indian public often does not realize is that the photos they see in the papers or on the websites don’t represent the complete picture.

When Sakshi-Shubam Became Jodhaa-Akbar

The wedding film has become the ultimate eraser of the divide between the familiar real life and the large-screen fantasy.

Diva Launch Issue Editorial, November 2012

Fame feeds those who make a living out of feeding fame. The media and celebrity are a symbiotic ecosystem.

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