In an effort to capture the magic of Hindi movies, the Ministry of External Affairs (MEA), Government of India, roped in award-winning filmmaker Yasmin Kidwai to make a documentary that would go behind the scenes and bring to the fore the fundamental identity of Bollywood.
Bollywood Beyond Borders
From North America to Europe, the world is waking up to the emotional appeal and the business opportunity of Hindi cinema.
A Star is Worn: Indian Fashion’s Obsession with Bollywood
In the past two decades, the fashion industry has no doubt matured and developed a more organised infrastructure of fashion weeks, commercially driven ramp shows and a backbone of PR managers, professional stylists and choreographers. But another factor has taken firm root along the warp and weft of Indian fashion: the star power of Bollywood.