A Spate of Celebrity Endorsements in Jewellery Advertising Signals Good News for the Industry

Jewellery ads featuring film stars and celebrities are a sign of revival for an industry that has weathered a difficult storm of excise duty, demonetization and GST.

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Luxury Fashion, Now in Hindi at a Store Near You

Marketing to Indian audiences has always been a challenge for foreign brands entering the country. While some modify their strategies for local audiences, most stick to their global marketing strategy for the Indian audience as well. Interestingly, they all use English for communication in India.

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